All comparisons
Cover Beauty vs. Treatwell
Cover Beauty vs. Treatwell, how they really compare
Treatwell operates primarily as a booking marketplace with software attached. Cover Beauty is software-first with an optional directory. If most of your bookings come from your own website and repeat customers, the maths tends to favour Cover Beauty. Here's the honest breakdown.
Feature
Cover Beauty
Treatwell
Business model
Software subscription
Marketplace + software
Commission on marketplace bookings
None
≈35% on first booking, ≈8% ongoing
Monthly software cost
£29 £89
Included / bundled
Own booking page (no marketplace framing)
Yes
Yes, but co-branded
Direct customer messaging
Yes
Via Treatwell inbox
Memberships
Yes
Limited
Data portability
Full CSV any time
Partial
Why studios pick Cover Beauty
- Repeat customers book at your booking page, not a marketplace's, you don't pay a repeat-visit commission.
- You own your customer relationship, no cross-selling of them to nearby salons.
- Memberships and gift cards are first-class, not add-ons.
- Reporting tells you gross, VAT, tip, product cost, and staff commission, automatically.
- Fair pricing that scales with your team, not with your customer count.
Common questions
Will I lose the marketplace traffic Treatwell brings?
Treatwell's own data shows that the majority of a salon's bookings after the first quarter come from direct traffic, not the marketplace. Cover Beauty's salon directory replaces most of that discovery layer without a commission.
Can I run Cover Beauty alongside Treatwell during a transition?
Yes. Many salons run both for 30 to 60 days, then close the Treatwell subscription once the customer list has migrated.
Try Cover Beauty
30-day free trial. Full data migration from Treatwell handled by our onboarding team.
See Cover Beauty for Business