Wellhouse · Medspa · Bristol
A Bristol medspa doubled membership revenue in six months
£41k
MRR at 6 months
+34%
Off-peak utilisation
+58%
Customer LTV
12-month cohort
The challenge
Wellhouse offered a strong list of aesthetic and wellness treatments but relied entirely on transactional bookings. Cash flow was lumpy, off-peak days were quiet, and the founder found it hard to plan more than a month ahead.
What Cover Beauty changed
Wellhouse launched two membership tiers via Cover Beauty, a Wellness monthly at £69 and a Signature quarterly at £249. Both include one core treatment and 15% off extras. The team migrated the top 30% of existing customers by frequency during a soft launch.
The outcome
Within six months membership revenue reached £41k MRR. Off-peak utilisation improved by 34%. When Wellhouse approached a lender for a second-site loan, the recurring-revenue line materially changed the terms offered.
"Memberships changed how the business is valued, not just how much it earns. A lender took us seriously for the first time. That is worth more than the monthly recurring number itself."